Romar Trading has grown steadily over the years through the development of the brands that it represents and through the diversification of the segments in which it operates. Romar Trading grew beyond being solely a Spirits and Tobacco distributor in Aruba to the segments of Food, Homecare and Health & Beauty
Romar’s portfolio includes alcoholic beverage brands covering the complete portfolio of DIAGEO, such as Old Parr, Johnnie Walker, Smirnoff, Ciroc as well as the DIAGEO RESERVE BRANDS GROUP. The company also boasts the islands’ most comprehensive portfolio of wines including well-known names such as Concha y Toro, Santa Margherita, Sterling Vineyards, Two Hands, Navarro Correas and Penfolds which represent wines from every major wine producing region in the world. Romar has had a relationship with DIAGEO for over 50 years and with Concha y Toro for 24 years.
Romar carries premium beer brands such as Heineken, Amstel (which is our local alternative), Guinness and Coors Light. In the non-alcoholic beverage portfolio ROMAR represents the complete PepsiCo portfolio, Red Bull, Illy Italian Coffee and Vitamalt. The food and non-food portfolio of Romar Trading covers brands such as Frito Lay, Heinz, Campbells and Reynolds consumer products, amongst others.
Romar Trading has a growing segment dedicated to health & beauty care, representing brands such as Coppertone, Vogue and L’Oréal consumer products. Building upon ROMAR’s island wide distribution network, this segment also services the hotel mini markets on the island.
The activities of Romar Trading and Licores Aruba are not limited to sales and distribution; moreover, they act as the official representative for their brands, their activities involve the local brand development, marketing for the brands in the portfolio and building successful relationships with our consumers.